Heavy discounting and light traffic in fullprice
stores during the final quarter of
2013 were a drag for brands, but outlets
and online sales helped offset the losses.
Top executives discuss Q4 strategies:
- Fossilís strategy drives growth
- Chicoís embraces all avenues
- A&F tests MFO product
- Gap plans outlet expansion
- Nordstrom needs omni-channel
Beaming Up Shoppers
At Nebraska Crossing Outlets, a small sensor
called iBeacon is tightening the bond
between brands and app-minded shoppers.
A new approach to the thorny issue of cotenancies
and the unpopular comparative
sales test would give tenants protection,
be fair to landlords, and possibly end the
war between the factions.
A report shows that 70 percent of
18-25-year-olds preferred buying their
clothing in bricks and mortar settings
rather than online; whoís todayís trendsetter
Ė the designer or the data? Although
we tend to think of Motherís Day as a lastminute,
one-hit shopping event, itís a little
more drawn out; coupons arenít dead yet,
and itís not the Boomers that are keeping
them alive. Itís their grandkids, the
Millennials (age 24-35); when shoppersí
senses are engaged, sales are more likely
to occur; the mommy-daughter shopping
experience is overall a positive one.