Focusing on consumers
Mike Ernst, the former president-retail of
Hanesbrands, offers advice on how to galvanize
shopper behavior and store management,
with a focus on metrics and motivation.
Chains Post Gains
Direct-to-consumer sales divisions were
key to better performance at several major
brands during the first half of 2014.
Disrupt We Must
The theory of disruptive innovation is put
into practice by a panel of pros.
Internet Misses the Mark
A web consultant probes the slack marketing
efforts of some highly rated merchants in the
Internet Retailer 500.
Lost Midnight Madness
Industry advocate David Ober brings to light
outlet retailers� concerns over Midnight
Attracting China�s travelers
Through this tourist-savvy portal, Wrentham
Village Premium Outlets tests sophisticated
ways to augment its Asian traffic.
How Brands matter
A national survey by VRN and August
Partners shows how brands and co-tenancies
affect the volume and type of consumers
attracted by outlet centers.