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November 2008
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Cover Story
 New Frugality
Facing what could be their toughest Christmas
ever, outlet-store and outlet-center marketing
managers are suiting up with an array of
promotions, discounts and events designed to
advance their market share. To strike the right
holiday tone, marketers are concentrating on
value-value-value messages – and Midnight
Madness.
Featured Coverage
 New Retailer:
Canterbury NZ
Canterbury of New Zealand, a little known
sportswear manufacturer in the United States,
late this summer opened its first outlet store
in the one-year-old Philadelphia Premium
Outlets.
Outlet Neighbors
- Eateries and a shopping center are proposed
across from Desert Hills Premium
Outlets in Carlsbad, Calif.
- Housing eyed near Sawgrass Mills in
Sunrise, Fla.
- New convention center opens near two
outlet centers in San Marcos, Texas; Transit
hub planned near Vacaville, Calif. center.
- New hotels planned or opened in three
outlet center towns: Birmingham, Ala.,
Howell, Mich., and Riverhead, N.Y.
Expansions defy
economy
Chelsea Property Group expands Orlando
Premium Outlets; work is underway to grow
Tanger Outlet Center in Commerce, Ga., by more
than 10 percent; Louisiana Boardwalk starts on
Marriott hotel; Prime Retail adds 12 new tenants
in St. Augustine, Fla.; and work wraps up to
expand Woodburn (Ore.) Company Stores.
 Washington Center
completes Redo
After more than two-and-a-half-years, a $15-
million make-over has given Centralia Outlets
in Washington state the perfect 20th birthday
gift: a new lease on life.
DEPARTMENTS
News Up Front
Tanger opens in Deer Park, N.Y; Big Dog winds
down chain; Chelsea Japan opens one center,
gets started on another; proposed Maryland
outlet center faces two hearings; and Linens ’n
Things liquidates goods, closes all stores.
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