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June/July 2007
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Cover Story
Summer Splashes
VRN takes a look at eight outlet centers with novel summer events that savvy marketers stage to heat up the season’s sales. The events include three music series, a model search, a fitness day, a back-to-school scavenger hunt, a car show, and a pie-eating contest and bake-off.
Features
Outlet Occupancy
Outlet-center occupancy has generally remained sturdy through the years, giving the industry a strong boost in financing and rent levels.
G is for Guess
Late this spring Guess rolled out a new concept that includes locations in outlet-retail projects. G by Guess aims to attract a middle-America, a broader customer base than those shopping at existing Guess stores.
Unchanging Outlet Shopper
Outlet centers have gotten bigger, added new tenants and pulled in more designers, but have their customers changed over the years?
Tanger-Tuscola Partnership
Tanger Factory Outlet Centers and the City of Tuscola, Ill., in April forged a new partnership designed to revitalize, improve and expand the tenancy of the developer’s center there.
Primed for Action
Prime Retail announces a new name and new tenants for its reworked center in Orlando; prepares to expand two of its centers; and details plans for a Livermore, Calif., site.
Mississippi Site Fight
Two upscale outlet centers planned in central Mississippi are reminiscent of the 1990s when the outlet industry was rife with site fights.
DeSantis Defined
The word loyal springs to mind when Pat DeSantis discusses his real estate holdings, aquired late in 2005 from Chelsea Property Group.
Departments
News Up Front
Tanger Factory Outlet Centers lands a new site in Port St. Lucie, Fla.; plans may be afoot to expand Fashion Outlets of Las Vegas, buts its developer won’t confirm that the center will grow; and former Tanger exec Randy Warren surfaces again, with plans to develop the outlet component for Land Capital Group’s mixed-use center in central Virginia, Merchants Walk at Zion Crossroads.
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