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January/February 2007
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Cover Story
Just Awesome! Outlets’ Midnight Madness
Black Friday sales at midnight did more than set the stage for outlet retailers to generate awesome sales at the beginning of the 2006 holiday selling season: It helped put outlet retailing back on the map when more than 50 centers participated in grass roots events.
Features
Planned Outlet Projects
Exclusive VRN research shows that 13 developers are planning to develop 23 phase 1 outlet projects set to open within the next two years. If nine centers open this year – as developers say they will - that will be the highest number of phase 1 projects to come on line in 10 years.
Hanesbrands: Old Friend, New Future
Hanesbrands, the century-old manufacturer of men’s and women’s underwear, socks, hosiery and casualwear, has struck out on its own but will leave its famed L’eggs Hanes Bali Playtex branding in place for its outlet stores.
 Vero Beach Arrives
The smart, striped awnings of the Outlets at Vero Beach speak volumes about the center’s new identity, latest owner and repositioning as a fuller, busier and more upscale project near the Atlantic coast of central Florida.
Impact with Store Fixtures
Decades ago, store fixtures were designed to blend into the background. Today retailers are putting fixture design front and center, hoping to create an impact. A consultant points out a few ways to make a statement and get the most from your fixtures.
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